The two owners came up with the store name after reading a book called Be by Kobi Yamada. The compilation of inspiring quotations explores the core elements of life. For example, the book says: Be moved, Be constructive, Be excited, Be amazing, Be resourceful, Be present.
The store’s website says the owners have embraced the “philosophy of being” while fashioning their store and its culture.
“Each piece should be beautiful, unique and packaged with love,” Blumberg said. “We want every customer to be happy with their new treasure and excited for the next.”
The store houses a collection of elegant jewelry pieces, including bracelets, necklaces, cuffs, earrings, cufflinks, pendants, chains, and rings that are described as classic with a twist. The two owners work with artists to craft unique pieces.
When asked how the owners maintain such a large profile in the jewelry industry of Orlando, they both agreed it’s about marketing and customer service.