Easter works with brands that reflect her lifestyle and passions – the beach and addressing problems, such as pollution, which is why she partners with Tervis Tumblers, a company that makes re-useable plastic containers for drinks. She also works with Yolo Board, Outdoor Voices, and L Space Swimwear that reflect her love for being in the outdoors, mainly near the ocean.
“To me social media is positive and negative,” she said. “I use social media for work and for a creative outlet. I avoid the comparison game that can come with social media and working within a ‘blogger world,’ but it can be hard to avoid the negative side of social media.”
Easter hopes to promote positivity and realness through the content on her page. She understands the issues that many people have with comparing their lives to lives they see people living on Instagram. “Social media is just a highlight reel,” she said. “If anything, I hope more and more people continue to realize everyone struggles with things even if it does not seem that way on social media.”
Sara Caroline Bridgers, or @sarcar on Instagram, is an Oxford, Mississippi native attending the University of Mississippi studying Integrated Marketing Communications. She has a big following on her personal Instagram account, but she also runs the Instagram account of her sorority.